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Replacing an old website but retaining google and search enging ranking

(5 posts)
  • Started 7 years ago by proto
  • Latest reply from jmastrom
  • This topic is resolved
  1. proto
    Member

    Hello folks,

    I wanted to check my understanding is correct. If replace an old website with Thematic and my child theme is there a way to ensure that the newly created website retains it's search engine ranking with google and co?

    I understand one way to retain your google ranking is to install a redirection plugin so that people visiting the old webpage are redirected to a new page via the redirection plugin:

    www.example/about.html (old address)
    www.example/about (new address)

    My question is I understand that you need to redirect the old page to the new for Google and co to maintain you page ranking. But when you want to delete the old pages www.example/about.html will that then lose your google and search engine ranking or do you need to keep the old pages on to maintain the google ranking and trust the old pages built up?

    Posted 7 years ago #
  2. As long as you 301 redirect the pages, it is fine to remove the actual .html files.

    When a site has actual individual files, it is easy to find them all to make sure they are are redirected. On dynamic sites (where there are no actual files), I like to use Xenu Link Sleuth to grab all the links on the site. It also does a bunch of other things that are handy and is free.

    If you want to check to make sure the redirects are correct and not chaining (2 or more redirects which is bad), use HttpFox.

    Posted 7 years ago #
  3. Take a look at John Godley's awesome Redirection Plugin. You can use it to easily construct and track your redirects. It can log 404's too which can alert you to redirection you might have missed.

    Posted 7 years ago #
  4. proto
    Member

    Gents,

    Thanks for taking the time to reply, ScottNix & em hr, I appreciate your helpful links, I shall be checking out those links, they sound very useful!

    Posted 7 years ago #
  5. Howdy:

    This is one of those things that falls under "Should I use a plugin, or do something else". Plugins take resources, are breakable, may not be updated, may break on update, etc....

    What you want is not a nifty calendar plugin where you can say "a man, that stinks", It's your lifeline to your backlinks.

    If you are at all comfortable with getting into the .htaccess, go that route.
    Here are a couple of links, and I may actually be able to answer some questions.. though I am a bit of a hack, and don't have serious experinece with this.

    http://www.website-development-training.com/301/
    http://www.isitebuild.com/301-redirect.htm

    Peace
    Joe

    Posted 7 years ago #

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